Performance Marketing Lead

Are you a data-driven growth strategist ready to scale SaaS solutions across the APAC region? HashMicro, a leader in cloud-based ERP solutions, is looking for a dynamic Performance Marketing Lead to anchor our marketing engine. In this pivotal role, you will own and execute high-impact digital marketing campaigns to drive user acquisition, engagement, and revenue growth for our suite of ERP products. Based in Jakarta Pusat, you will work closely with cross-functional teams to leverage data analytics, SEO, content marketing, and paid advertising to achieve our business objectives.

HashMicro is a rapidly growing company with a strong focus on innovation and customer success. We are committed to fostering a collaborative and inclusive work environment where your ideas and contributions are valued. Join us and be part of a team that is shaping the future of ERP solutions in the APAC region.

📋 Tanggung Jawab Pekerjaan

• Develop and implement performance marketing strategies to drive user acquisition, engagement, and revenue growth.
• Manage and optimize digital marketing campaigns across various channels, including SEO, content marketing, social media, and paid advertising.
• Leverage data analytics tools such as Google Analytics, Google Tag Manager, and CRM systems to track campaign performance and make data-driven decisions.
• Collaborate with cross-functional teams, including product, sales, and customer support, to align marketing efforts with business goals.
• Stay updated with industry trends and best practices in digital marketing to continuously improve campaign performance.
• Analyze campaign data to identify opportunities for improvement and implement actionable insights.
• Monitor and report on KPIs to ensure the success of marketing initiatives.
• Work closely with the marketing team to develop and execute content marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Performance Marketing Lead or similar role, with a strong track record of driving growth through digital marketing campaigns.
• Deep understanding of digital marketing channels, including SEO, content marketing, social media, and paid advertising.
• Proficiency in data analytics tools such as Google Analytics, Google Tag Manager, and CRM systems.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong problem-solving skills and the ability to think creatively to overcome challenges.
• Familiarity with ERP software and SaaS solutions is a plus.
• Ability to work in a fast-paced environment and meet tight deadlines.

🛠️ Keahlian

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